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Human Behavior

Understand why we do what we do. Explore our collection of 5 fascinating articles below.

People Are More Creative When They're Slightly Sleepy

Your brain's reduced focus when tired can actually boost creative problem-solving.

Most face-touching is unconscious, making it nearly impossible to stop even when we try.

Judges are more likely to grant parole right after lunch than before—hunger affects our judgment.

Our self-control and moral compass are strongest early in the day.

The endowment effect explains why stores let you handle products before buying.